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HDR 4K logo from sideEDITOR'S CHOICE
19.04.17

Letter from America: Turning HDR into a “High Demand...

Any reader of this space has heard it before: it was the initial allure of increased pixel resolution that initially brought 4K/HDR displays to prominence - where they have since taken over all flat-panel display categories over 40-in diagonal (other than at the very lowest price bands). However, what will keep customers from thinking that, as some pundits have said “4K is just another marketing ploy to get people to buy more sets” is a trio of three things. As also repeated here before, it is not just “more pixels”. It is, and must be “better pixels and faster pixels”, as well.

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