CEDIA Expo 2024 will have a heavy focus on 8K technology thanks to an expanded partnership with the 8K Association as a supporting organisation during this year’s show.
The partnership will deliver relevant and insightful information on several 8K technology-related topics, including the significant role that 8K native, computer-generated, and upconverted content is destined to play in the future of home entertainment.
Visitors to the show will see the 8K Association engaging with integrators, manufacturers, distributors and buying groups on the growing importance of 8K within the custom installation industry.
The 8K Association is dedicated to educating, promoting and advancing the rapidly evolving 8K ecosystem, committed to encouraging industry-wide adoption of 8K content, products and services across various sectors, from content creation and production to distribution and consumer consumption.
“We are excited to announce an expanded partnership with the 8K Association to elevate education programming for attendees,” said Jason McGraw, CTS, group vice president for Emerald.
“Through collaborative efforts and shared expertise, CEDIA Expo and the 8K Association aim to empower industry professionals to embrace the possibilities of 8K technology and accelerate future business opportunities for custom installation integrators, manufacturers, distributors and buying groups.”
Juan Reyes, director of operations for the 8K Association added: “While 8K technology is not new, its full potential has yet to be fully realised due to a lack of compatible content and distribution platforms. However, the production community is now aggressively embracing 8K and recognising its transformative capabilities. By joining forces CEDIA Expo, we can engage industry professionals and provide them the knowledge and resources they need to navigate this evolving landscape.”
The 8K Association is sponsoring a session on the CEDIA Expo Smart Stage from 11:30am to 12:00pm on Thursday 5th September, featuring many leading content creators.
Additionally, the 8K Association will host a series of 8K content demonstrations throughout CEDIA Expo on its booth (#C919) and will distribute a new detailed white paper about the 8K experience.