IFA introduces IFA Virtual to enhance trade fair

A new virtual B2B platform has been launched by IFA to support attendees ahead of their visit to the show, augmenting a wide-ranging programme of events.

IFA Virtual is the new platform created to enhance the in-person event, offering a variety of content for exhibitors, trade visitors and media representatives in preparation for the physical trade show, which takes place from 2 to 6 September 2022.

Free of charge and starting now, IFA Virtual enables trade visitors and exhibitors to network with others in the tech industry, exchange views and make appointments with established customers, and features other functions besides.

The virtual platform has a list of exhibitors and product highlights, providing an overview of the global brands represented at IFA. An interactive hall plan shows the areas where exhibitors are located on the exhibition grounds, making preparations easier.

The virtual spaces IFA Global Markets and IFA Special Areas, including IFA NEXT, Smart Home, the iZone and Reseller Park, as well as SHIFT Mobility, provide trade visitors with a concise overview and descriptions of all exhibitors.

All IFA keynote speeches will also be livestreamed on IFA Virtual. The various convention formats on the Berlin Exhibition Grounds will each be available a day later on the platform as videos on demand. They include the programme of the IFA NEXT Innovation Engine, the IFA+ Summit and the SHIFT Mobility Conference.

Image: Messe Berlin GmbH






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