Kramer buys company it partnered with for Kramer Control

Kramer Electronics has acquired Detroit headquartered iRule, a provider of cloud-based control and automation software for commercial and residential markets.

The relationship between the two companies goes back to 2014 when Kramer partnered with iRule to deliver its control and automation product Kramer Control. 

Kramer says the acquisition will now enable it to use the iRule software platform to address a growing demand for advanced control and automation solutions.  

Aviv Ron, VP business development and strategy at Kramer, said: "We are pleased to solidify our partnership with iRule and to further strengthen Kramer’s presence in room automation, control and management solutions. 

“Kramer Control is a major breakthrough, introducing the most cutting-edge modern technologies into a world that has not changed for years.

The acquisition includes the iRule brand and subsidiary division ON Controls, which offers products and services dedicated specifically for residential integrators. 

Co-founders CEO Itai Ben-Gal and CTO Victor Nemirovsky will remain with the company along with the sales and engineering teams at iRule. 

Itai Ben-Gal, CEO at iRule, said: “We are excited to become part of the Kramer family, which will enable us to leverage critical resources and grow our company in order to best serve our customers, globally.

“We are thrilled to retain our valued employees and look forward to remaining a member of the vital downtown Detroit community, bolstered by Kramer’s sizable infrastructure.” 

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