Specialist home cinema dealer Pulse Cinemas has joined the Midwich Group after being acquired by the global AV distributor.
Founded in 2003 and based in Stansted, the home cinema dedicated distributor has focused on luxury brands and has demonstration facilities in the UK. The existing leadership team of managing director Mike Beatty and chief operating officer Kapes Patel [pictured above] will continue to manage the team post-acquisition.
Mark Lowe, Midwich UK&I managing director, said: “We are delighted to welcome Pulse Cinemas to the Group. The market for professional technology for the home is an interesting one. More than ever, homeowners are looking to update their properties with innovative solutions aimed at maximising comfort and entertainment. Having Pulse Cinemas join the Group bolsters our offering to allow more choice and increased opportunities for custom installers.”
Kapes Patel, co-founder of Pulse Cinemas, explained: “Over the years, we have been approached by many possible investors, but none seemed to add anything to our continued security, success, and growth. The moment we met the team at Midwich, we knew we'd found a partner that could offer everything we were missing. Despite being in a strong financial position, we felt the need to give our staff, vendors, and dealers the added security of working with a company like Midwich, which possesses financial stability, extensive experience, and reach to add true value and increased potential to Pulse Cinemas.”
Mike Beatty, CEO of Pulse Cinemas, added: "This union will give us the scope and chance to get back to what we love doing and focus on promoting our brands and the incredible opportunities available to us. Our plan is to help our talented team maximise their potential and create an environment that encourages accelerated business growth.