New CEO & chairman announced in new strategic direction for Procella Audio

Procella Audio, high-performance loudspeaker manufacturer for residential and commercial cinemas, has announced the appointment of Ignace Rombaut as its new CEO and Wim Buyens as the new chairman of the board.

Marking the beginning of a new chapter for the company, the strategic leadership change is aiming to drive innovation, expand market presence, and solidify its position in the industry.

Set to enter an ambitious journey of growth and innovation under the new leadership, Rombaut brings a wealth of experience in both the technology and cinema industry, known for his ability to lead companies and teams to new heights through strategic foresight and operational excellence.

“I am deeply honoured to join Procella Audio, a company that has always stood at the forefront of audio innovation,” said Rombaut. “Together with Wim and the talented team at Procella, we will continue to push the boundaries of sound technology, delivering unparalleled audio experiences to our customers. Our focus will be on accelerating innovation, enhancing product offerings, and expanding our global footprint.”

Buyens has an extensive background in the cinema and entertainment industry and will provide invaluable insights and strategic direction as the new chairman.

Buyens added: “Procella Audio builds on a strong technological foundation with a rich legacy of excellence in the audio industry. I am excited to work alongside Ignace and the entire talented Procella team to build on this legacy. Our goal is clear building a passionate team and solid customer-centric company that creates innovative solutions setting new standards in the industry while meeting the evolving needs of our customers. While ‘Sound’ represents the true emotion within the cinematic experience, we are committed to delivering on our promise.”

As part of its strategic development, Procella Audio has recently relocated from Sweden to Belgium to ensure business continuity and promote further growth. The company will be establishing a state-of-the-art production facility in Belgium to enhance production capabilities, improve efficiency, and support the company’s expansion plans.

 






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