Bill Hensley, Director of Marketing, Core Brands.
2015 is sure to be the most exciting year yet for SpeakerCraft largely due to the am...
Bill Hensley, Director of Marketing, Core Brands.
2015 is sure to be the most exciting year yet for SpeakerCraft largely due to the ambitious “re-crafting†of its impressive line-up of speakers, amplifiers and multi-room audio systems. We are making important introductions to the International market at ISE 2015, and are looking forward to the response from our channel partners.
In the new year, we are focused on how we can make audio a better overall experience for the listener. It’s no secret that consumers are increasingly using smartphones and tablets as part of their in-home entertainment, so we are enabling these devices to control our new multi-room audio system. This delivers a more seamless integration into their lifestyles. After all, easy integration makes for easy adoption.
[caption id="attachment_7662" align="alignleft" width="400"]
For integrators, the MRA-664 offers an entirely new level of ease thanks to its wizard-based configurator.[/caption]
With the introduction of the SpeakerCraft MRA-664, multi-source, multi-zone control has never been easier. The multi-room audio chassis brings installations of any size to life by controlling six audio sources and six zones, with four amplified zones that deliver 240 watts of total system power. For larger installations, a second chassis can be added for up to 12 audio zones, from music to home theater. Consumers are rapidly adopting streaming media, so the MRA-664 has been designed to support streaming sources
and content—including Spotify, Deezer, Pandora, and TuneIn Radio—through its Sonos interface. And they are all accessible within the SpeakerCraft App. For integrators, the MRA-664 offers an entirely new level of ease thanks to its wizard-based configurator. Set-up and installation time has been reduced to a fraction of other multi-room systems, making the job as easy to install as it is to enjoy.
The performance doesn’t quit once you’ve finished your look under the hood. In fact, this multi-zone controller shares a brand new industrial design with our new line of amplifiers. We just launched the SC2-50, SC2-100 and SC2-150—digital high-current, bridgeable stereo amplifiers that deliver classic SpeakerCraft power and stability and are sure to impress. And for larger installations, the line steps up to the 12- and 16-channel amplifiers. The 12-channel SC12-30 features a unique BusMatrix selector that enables each channel to be assigned to a common Left, Right, or Mono signal bus, or to a dedicated signal input. And the SC16-50 is a 16-channel TCP/IP fully configurable power amplifier with a web-based IP configuration utility that enables independent EQ adjustments and volume level for each amplifier channel.
[caption id="attachment_7663" align="alignright" width="400"]
The totally re-crafted AIM Series 2 speaker line leverages new technology enhancements for improved fidelity, audio direction and sound isolation.[/caption]
2015 also marks the start of the largest speaker design refresh in SpeakerCraft’s history. The totally re-crafted AIM Series 2 speaker line leverages new technology enhancements for improved fidelity, audio direction and sound isolation. The next generation Waveplane broadens the power response over a wider listening area and the Acoustic Isolation Technology reduces mechanical energy lost to the mounting surface. But the most visible design change is the new ARC Tweeter Array, which delivers high frequencies farther into the listening area than conventional tweeters. It also lets us lower the crossover point so we can increase the sound pressure level for the critical mid-range frequencies. The net result of all this is that listeners can enjoy a sweeter sweet spot.
The SpeakerCraft brand is focused on delivering compelling products that provide real benefits to dealers and their customers. For dealers, the new product benefits are two-fold: they are easier to install and easier to sell. This allows their customers to experience easy-to-enjoy audio and awesome sound quality.
We’re totally committed to making the brand the best that it can be. Come see Core Brands at ISE 2015. You won’t be disappointed.