Trinnov expands to develop US market ’“ announces subsidiary and new hire

Trinnov has announced that it has launched a US subsidiary, Trinnov Audio, Inc., headquartered in East Hampton, to fully capitalise on “experiencing several years of exponential growth in the US market.”

Trinnov Audio says its newly introduced New York facilities have been opened due its executive team realising that to “manage the company’s expanding presence and to maintain a high level of support in the consumer, professional and cinema markets,” its customer base “would be best served by direct factory support.” This will come in the form of a warehouse and repair facility.

Trinnov has also appointed its own network of manufacturers’ representatives and is managing inventory, service, and sales directly. Purchase orders from existing dealers should now be directed to Trinnov, with Jon Herron and the manufacturer’s new hire, Chuck Back.

Trinnov recruits Back

chuck back, international sales manager - americas at Trinnov, headshot

Industry veteran Chuck Back has joined the Trinnov as international sales manager – Americas to complete the US-based high-end sales team. Based in LA and bringing 40 years of management experience in high-end audio to the role, Back will share responsibilities for sales and support of all Trinnov high-end products for the United States and throughout the Americas with Herron.

“My experience with Trinnov dates back to 2007, when I first experienced the stunning improvements brought by the Optimizer and Remapping. I’ve closely followed the company since that time, and am very pleased to now be a member of the team,” states Back.

Back previously served as EVP and general manager of M&K and most recently worked as director of sales for Sound Developments, the former North American distributor for Trinnov home cinema products.

Arnaud Laborie, CEO at Trinnov, adds: “Chuck brings his unique knowledge of the industry and his impressive experience of running and developing successful audio companies across all their aspects: sales, marketing, communication, management and business administration."

Trinnov will be exhibiting at CEDIA in booth #5247. This year’s event takes place from 6 to 8 September, 2018 at the San Diego Convention Centre.

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