ATI acquires Datasat Digital Entertainment
Amplifier Technologies Inc. (ATI) has announced that has added Datasat Digital Entertainment (DDE) to its line of audio processing and amplification offerings.
Los Angeles-based Datasat (formerly DTS Digital Cinema) joins BGW and Theta Digital under designer and manufacturer ATI’s portfolio of audio brands.
“Datasat Digital Entertainment (DDE) products are well known and considered by many to be one of the leading audio processing technologies in the world,” commented Morris Kessler, owner and chief designer at ATI.
“The addition of Datasat and their renowned software engineering to our hardware capability and existing lines including ATI, Theta Digital and BGW will provide consumers and professional exhibitors all over the world with the highest quality audio in feature-rich and flexible configurations for any audio application.”
Robert McKinley, executive vice president of operations at Datasat, added: “We are pleased to see Datasat joining the ATI family.”
“There’s a great deal of synergy between the companies already but the combined sales, engineering and operations teams will now work hand in hand to provide continuity with our current product offering while simultaneously moving exciting new initiatives forward to better serve and support the marketplace. This is a great opportunity for anyone that values the highest quality, most reliable audio products available.”
Terms of the sale have not been disclosed by either party. Datasat products will continue to be sold under the Datasat Digital Entertainment brand and manufactured by ATI in its plant in Montebello, California, in addition to its existing facilities in Moorpark, California.
At September’s CEDIA Expo (taking place at San Diego Convention Centre from 6 to 9 September, 2017) ATI has revealed that it will showcase combined offerings from ATI, Theta, BGW and Datasat at Booth 3335. Datasat products will additionally be used to drive demonstrations by PMC at Sound Room 13, RBH at Sound Room 3 and at the Dynaudio suite.