05.01.15

Atlona Plans Large Product Launch at ISE 2015

Atlona will conduct the largest new product launch in its 12-year history next month at ISE 2015 in Amsterdam, covering more than a dozen...

Atlona will conduct the largest new product launch in its 12-year history next month at ISE 2015 in Amsterdam, covering more than a dozen products for residential and commercial applications, including new series of 4K/UHD extenders, switchers and matrixes, and Atlona’s first residential components designed to support HDCP 2.2 content protection. At ISE, Atlona will be located in Stand 7-P180. “As a new Silver Sponsor of the show, we’re making extra efforts to demonstrate our increased focus on European and international customers,” says Ilya Khayn, president and co-founder.  “We’re kicking off a new year, and we think ISE is the right place and the right time to start some global buzz about the products we’re bringing our customers.  The new solutions we plan to unveil are definitely going to get our partners, prospects, and other people talking, and not just in Europe.” “I can’t reveal details yet,” Khayn continues, “but I can say that customers can expect to see more of the kind of products we’ve built our reputation on—smartly featured integrated solutions, unfettered third-party control compatibility, ultra-reliable performance, and great value.  I am also quite sure customers, in the U.S. as well as Europe, will be pleased to hear how quickly they’ll be able to have these products in their hands.  We will wait until ISE to announce that as well.” Khayn did say that one important addition to Atlona line will be components utlizing new HDBaseT 5Play standards. System designers and integrators will appreciate the capability to route 4K/UHD video, audio, control, power and Ethernet over a single category cable. “Distributors and dealers at ISE will be happy to hear that we have increased our suppport this year by adding dedicated training personnel to our team in Europe,” Khayn says.  “This means partners will get more and new opportunities for live training from our factory-trained staff. With all our product and marketing developments, we are very optimistic about business this year.” www.atlona.com