AVI Group Appoints Sales Agency Avoke for UK
Following BBG’s recent decision to withdraw from distributing audio brands, AVI Group has appointed specialist agency Avoke for sales of ...
Following BBG’s recent decision to withdraw from distributing audio brands, AVI Group has appointed specialist agency Avoke for sales of their Elipson, Tangent and Eltax brands in the UK.
Avoke’s sales team boasts over 100 years of combined consumer electronics sales, marketing and technical experience between their five Territory Managers. Based in Marlow, Buckinghamshire David Anderson, Ben Goff, Chris Keeling, Iain Dickerson and Chris Jackaman formed Avoke over four years ago.
Whilst Tangent and Eltax are well established Danish brands, Elipson is famous for its award winning ‘Planet’ spherical shaped ‘designer audio’ loudspeakers and B&O co-designed Music Centre … and this month sees Elipson entering the rapidly growing turntable market with their own range of bespoke designed decks.
Neil Truckell (pictured right with David Anderson), will continue to act as UK Country Manager for AVI, through his consultancy, IOS Company and says, “I look forward to working with David and the Avoke team in building the brands within their relative retail and custom install channels. With efficient supply now direct from France to UK retailers, this ‘Direct Trading’ model will also bring significant commercial benefits to Avoke’s customers … and with Elipson’s new and unique range of turntables, together with Tangent’s forthcoming Scandinavian designed ‘fashion’ DAB radios, AVI is set to achieve substantial growth from the UK market during this coming 2015/16 Autumn Winter season.”