Bowers & Wilkins appoints ex Samsung president Lee as CEO

gregory lee, ceo of bowers & wilkins, headshot

British speaker manufacturer has announced the appointment of Gregory Lee as its chief executive officer, effective immediately.

Lee officially assumed his position at the company on 1 November, 2018 and will also serve on Bowers & Wilkins’ board of directors. Former CEO, Gideon Yu, will remain co-executive chairman of the board following the move.

“I am extremely excited for Greg to join Bowers & Wilkins as our new CEO and lead the company forward in our next phase of growth,” commented Yu. “Greg has extensive leadership experience in consumer electronics, a deep knowledge of brand building, and a passion for our products. Bowers & Wilkins is in great hands with Greg.”

Lee has been working in customer-focused roles throughout his career, including sales and marketing leadership roles representing brands at Procter & Gamble and Johnson & Johnson.

His most recent experience has been rooted in the consumer electronics industry in North America and global leadership positions including president & CEO of Samsung Electronics North America and global chief marketing officer of Samsung Electronics, as well as president of Nokia Technologies’ Global Business Group.

“I am honoured and excited to join the leadership team at Bowers & Wilkins, a brand that is known for its rich history of quality, design and technology innovations. I’m looking forward to partnering with our dedicated audio customer base to assert Bowers & Wilkins’ continued commitment to performance audio technology,” said Lee.

“The AV category is growing rapidly within the broader consumer electronics industry. Bowers & Wilkins is well positioned to capture that growth by extending the reach of the brand with consumers in today’s global marketplace,” he concludes.