Bryce Judd Joins Control4 in SVP Sales Role


Control4 has hired veteran sales executive Bryce Judd as its Senior Vice President of Worldwide Sales.

At the end of June, Judd will succeed Jim Arnold, who is retiring after serving as the company's Senior Vice President of Sales since February 2007. Arnold will continue to work with the Control4 team on an advisory basis through the end of the year in order to ensure a smooth transition.

 Judd joins Control4 from Nokia Corporation's subdivision, Motive Inc., where he led sales and business operations and drove the company's annual revenue from $50 million to $500 million.

"We are pleased to welcome Bryce to the Control4 team to lead our worldwide sales organization," said Martin Plaehn, chairman and chief executive officer. "With his strong experience and track record of driving business growth through channel sales, partners, and consumer services, he is the ideal candidate to lead our global sales team to strengthen Control4's channel presence and accelerate our business." 

Judd has more than 20 years of consumer and enterprise sales and operational experience, with a strong emphasis on technology solutions. Judd assumed his position at Nokia through its acquisition of Alcatel-Lucent. At Alcatel-Lucent, Judd was Vice President of Channel Sales and Business Development for Motive, Inc., a customer experience management software for connected devices and mobile services, including home automation and IoT (Motive was acquired by Alcatel-Lucent in 2008).  Prior to Motive, Judd served in various leadership roles from field sales and marketing to leading the channel sales organization at Sprint Nextel Corporation.   

After 38 years of professional contribution, Arnold expressed his desire at the beginning of 2016 to retire during the year, and has been working closely with the executive team on recruiting his replacement and orchestrating a smooth transition.  

Arnold joined Control4 in 2007 when the company had a sales team of eight people and 350 dealers, and he has grown the business and his direct team to 90, including regional sales managers and technical field specialists, as well as over 3,600 direct dealers worldwide.