Control4 Demonstrates What Life Is Like in a Smart Home During Livestream Event
Control4 hosted an online livestream event yesterday that drew thousands of engaged consumers to learn about the benefits of living in a ...
Control4 hosted an online livestream event yesterday that drew thousands of engaged consumers to learn about the benefits of living in a Smart Home. The online event was the first of its kind to educate consumers about how Control4 smart home solutions can enhance their lives by providing greater security, energy efficiency and peace of mind.
Over nine thousand people pre-registered for the online Smarter Living Experience event, approximately 60% of which were new to the idea of a smart home, and the remainder were already familiar with Control4 solutions. The event also served as a platform for over 50 independent Control4 dealers to host their own micro-events in their showrooms to view the livestream, and to discuss what it means to have a smart home with existing and prospect consumers. Additionally, key retail partners MagnoliaAV/Best Buy, Chicago-based Abt, and Denver-based ListenUp hosted the event live on their own websites reaching additional audiences interested in smart home technology.
When asked about the event during an interview with HomeTech.FM, Brad Hintze, Control4 Director of Product Marketing explained: “After the success of our online event that launched the new OS 2.7 products to Control4 dealers, we wanted to follow up by telling a smart home story in a format that would be engaging and valuable for consumers as well.” After the Smarter Living Experience event concluded, Hintze added, “The turnout we saw verified that the consumer demand for smart home solutions is extremely large, including people from outside our immediate dealer network.”
The Smarter Living Experience event is archived at control4.com/o/live-event, along with questions and answers that were posed by the audience during the live broadcast.