Core Brands grows software engineering team

Mayank Saxena, Director of Software Engineering at Core Brands, headshot
Mayank Saxena, director of software engineering at Core Brands

Core Brands has announced the appointment of Mayank Saxena to the position of director, software engineering, reporting directly to Core Brands president Joe Roberts.

Saxena will lead software engineering across all platforms in the Core Brands portfolio (including the ELAN control platform, BlueBOLT and Gefen Syner-G.

He will be based at Core Brands’ headquarters in Petaluma, California, and manage the company’s software teams based in Petaluma and Peabody, Massachusetts.

Saxena has offers vast experience in software engineering and engineering management, and previously has held roles at Microsoft, Hewlett Packard, and InfraEyes. He most recently worked at senior engineering manager leading the Direct Data Storage engineering team at NetApp.

“Software is an essential component of our growth strategy and Mayank brings a substantial skill set to drive our development,” commented Joe Roberts, president of Core Brands.

“His combination of strategic and creative perspectives on software development will result in exciting new product opportunities and solutions for our dealers and end-users.”

Saxena added: “The Core Brands team has already created some industry-firsts in software. I look forward to working with our developers to turn our visions into exceptional customer experiences and opportunities for our dealers.”