04.02.14

Core Brands Introduces New Proficient Protege Architectural Speakers at ISE 2014

Proficient-Protege-at-ISE-2014

Stand 1-P22, ISE 2014 Large Revamp Brings Designer-Friendly Look to Brand Core Brands will be showcasing the biggest product line c...

Stand 1-P22, ISE 2014 Large Revamp Brings Designer-Friendly Look to Brand Core Brands will be showcasing the biggest product line change to Proficient at ISE 2014. The new Proficient Protege Series includes 31 models of architectural speakers and subwoofers, all with a Thin-Bezel design that eliminates the wide plastic flange that surrounds most ceiling and inwall speakers. The look is sleeker and much more nuanced, allowing the speakers to blend in better in ceilings and walls – and to please homebuyers, homeowners and interior designers. Proficient Protege at ISE 2014 To make transitioning to Protege as easy as possible for systems integrators and custom installers, Core Brands engineers adapted each model in the new series from the existing design. Only the cosmetics of the speakers were changed, not the acoustical design. Proficient Protege sounds, performs and installs the same as Proficient’s legacy in-ceiling and in-wall speakers. This is great for the end user because there’s no sacrifice in sound quality, and even better for our dealers because they don’t have to familiarize themselves with a whole new line of product. The Proficient Protege product line includes every type of flush-mount speaker a system integrator might need for residential installations: eighteen in-ceiling speakers, ten in-wall speakers, two in-wall subwoofers and an in-ceiling subwoofer. Every home application can now benefit from the clean new look, whether it’s a dining room using Proficient’s affordable C625TT dual voice coil, twin tweeter in-ceiling speaker, a custom home theater using the brand’s IW655 top-of-the-line dual 6½” inwall LCR speaker or IWS85 dual 8” inwall subwoofer or anything in between for that matter. “The Thin-Bezel design has become popular in the custom-installation market and we knew our dealers would love it,” Core Brands’ Keith Marshall said. “But we didn’t want them to have to get used to new models, especially since they like our signature sound so much already. That’s why we created Proficient Protege as an adaptation of our existing speaker line. There’s nothing new for the dealer to learn. The installation procedure is basically the same, and even the model numbers are barely changed. So with practically no effort, our dealers can get a much nicer look in their installations. We think they’re going to readily adapt to it and we are quite confident that their customers will too.” To experience the new Proficient Protege speakers and other new products, visit the Core Brands stand 1-P22 at ISE 2014. Proficient Protege is shipping immediately. www.proficientaudio.com www.corebrands.com