Core Brands Promotes Eric Herdman to Product Manager, ELAN

Core Brands has announced the promotion of industry veteran Eric Herdman to Product Manager for the ELAN brand, reporting directly to Mike Jordan, Core Brands Vice President, Product Management.

Herdman ELAN“Eric has consistently impressed me with his knowledge of the ELAN platform, the eco-system that surrounds it and the dealers who install it,” Jordan said. “He has a vision of where ELAN needs to go in the future. Eric is the ideal product manager for the brand.”

As Product Manager, ELAN, Herdman is responsible for the development and implementation of ELAN’s long-term hardware product strategy and execution.

Herdman began working with ELAN nine years ago after several years as a successful custom installer. Most recently, he was Core Brands’ Training Program Manager, developing the training programs to support new product and software launches, while also building out the company’s online training initiative. Prior to that, Herdman was Core Brands’ Marketing Content Manager where he developed most of the control product manuals used by Core Brands’ dealers.

“It’s an honor to step into the ELAN Product Manager role,” Herdman stated. “I look forward to working with Mike and with our software Product Manager Tom McKeon to expand the ELAN product offerings in ways that create real opportunities for our dealers, providing entertainment and control solutions that accelerate their businesses.”