30.10.14

Core Brands Unveils “Recrafted” SpeakerCraft

AUTHOR: HiddenWires
Core-Brands-next-generation-SpeakerCraft-line-up

The most ambitious refresh in SpeakerCraft’s history includes ground-breaking new speakers, plus amplifiers and a multi-room audio system...

The most ambitious refresh in SpeakerCraft’s history includes ground-breaking new speakers, plus amplifiers and a multi-room audio system. Leading home entertainment and control technology manufacturer, Core Brands, LLC, a Nortek company (NSDQ: NTK) introduced the highly anticipated next-generation SpeakerCraft line-up, which includes a revolutionary new line of its legendary AIM loudspeakers, a breakthrough whole-home audio system and a full new line of audio amplifiers. Core Brands next-generation SpeakerCraft line-up “We are thrilled to introduce the next generation of SpeakerCraft,” Roberts said today. “We look forward to presenting these new products to our SpeakerCraft dealers and to introducing the marketing and support programs that will help our dealers to achieve a new level of success with the brand.” The totally redesigned AIM series unveiled at CEDIA 2014 leverages three new technology enhancements to give the speaker line improved fidelity, audio direction and sound isolation. Acoustic Isolation Technologies™ reduce mechanical energy and the next generation Waveplane™ design broadens the power response over a wider listening area. But the most visible design change is the new Tweeter Array™ which delivers maximum sound coverage & dispersion. In addition, the speakers offer improved pivoting design to direct sound as well as upgraded materials and design to suit a wider range of installations. The new multi-source, multi-zone controller and new amplifier line are designed to deliver superior audio to any size SpeakerCraft installation. The MRA chassis brings any SpeakerCraft installation to life controlling six audio sources and six zones, with four amplified zones for 240 watts of total power. Its two pre-amped zones can pair with the new SpeakerCraft stereo amps, available soon in 50, 100 and 150 watt-per-channel configurations or even the new12 or 16 channel amplifiers to handle the largest projects. “The MRA chassis and full line of amps complements the new AIM series and it simplifies the dealer’s message to customers with a single-brand, ultra-high-performance story,” states Roberts. www.corebrands.com www.speakercraft.com