DIGITALEUROPE Launches Ultra HD Logo for New Generation of Screens


Video images are about to get much sharper with the unveiling of a new generation of Ultra High Definition (Ultra HD) display devices b...

Video images are about to get much sharper with the unveiling of a new generation of Ultra High Definition (Ultra HD) display devices by major consumer electronics manufacturers. DIGITALEUROPE has developed an Ultra HD logo for this new state-of-the-art video standard, to help consumers tell it apart from the earlier high definition (HD) standard. DigitalEurope Ultra HD logo The Ultra HD label will inform consumers that the display device they are considering buying is compatible with all major sources of Ultra HD content and that it will be able to display this content in Ultra HD format. Ultra HD display devices have a much greater concentration of pixels than earlier models. With 3840 x 2160 pixels, the new screens are four times more detailed than HD screens which have 1920 x 1080 pixels. The 8 million pixels of Ultra HD allow displaying images with a depth and a clarity never achieved until now. In order to see the improved resolution of Ultra HD the content and the display device itself must be compatible with the new format. For example, home movies shot on an Ultra HD–compatible camera and viewed on an Ultra HD display device will be superior in quality to most TV content broadcast today. It is important that broadcasters embrace the new technology if they are to offer their viewers the best image quality available. In Europe Ultra HD test transmissions have already begun, for example at the French Tennis Tournament Roland Garros 2014. Broadcasters in other regions of the world are already preparing for regular Ultra HD services. “We are delighted that some broadcasters have already started to explore content production using Ultra HD” said John Higgins, Director General of DIGITALEUROPE. “With the launch of the Ultra HD logo, many more viewers will be able to buy the new generation of screens and take advantage of Ultra HD content from external sources as it becomes available”, he added. The development of Ultra HD is part of the ongoing innovation in video image quality. It may well be followed in coming years by other improvements which are for the time being still under investigation in labs and are unlikely to be commercially available before the next decade. Participation in the logo programme is open to any manufacturer provided that they sign the Logo License Agreement and commit themselves to the high quality and interoperability requirements defined by DIGITALEUROPE. www.digitaleurope.org