10.08.15

Genelec Partners With PRASE Italy

AUTHOR: HiddenWires

Genelec has appointed PRASE as its Italian distributor for AV-Install and home audio products. MidiWare will continue to distribute Genel...

Genelec has appointed PRASE as its Italian distributor for AV-Install and home audio products. MidiWare will continue to distribute Genelec’s professional line of products. Located in Noventa di Piave near to Venice, PRASE has been operating for more than 20 years as an AV distributor. The firm constantly updates the professional training of its technical staff, allowing them to transfer their knowledge to the market, ensuring added value for its customers, noted Genelec. Jarmo Masko, International Sales Manager for Genelec said: “This company is full of energy, with an enthusiastic team lead by the Prase brothers, Alberto and Ennio. They have highly skilled personnel as well as their own R&D in order to match the future needs of skills to maintain various applications and systems, from railway stations to home theatres. We believe they have the dedication and enthusiasm required to succeed in this important role, and we are looking forward to developing a strong working relationship with them. “The PRASE team is also a perfect complement to MidiWare, helping to increase our brand presence in Italy. We are confident that they will both be able to continue to develop our emerging profile in the Italian market.” Genelec products available with PRASE include the Genelec 4000 series of active loudspeakers designed for installs, and the Genelec G Series of speakers, designed for home use. www.genelec.com