ISE 2017 Set to Exceed 2016 Show Records

RAI Amsterdam Exterior

With little more than three months until Integrated Systems Europe 2017, show organisers have reported an increase in show-floor space, exhibitors, and halls.

ISE 2017 will see 135 first-time exhibitors making their debut at the show. In total, ISE 2017 will feature more than 3,000 square metres of additional show-floor exhibition space compared to ISE 2016. 

“Making sure that we can feature all of the world’s leading AV vendors and service providers has always been a priority for us in delivering value for ISE attendees," said Integrated Systems Events Managing Director, Mike Blackman. "With the expansion of the show I am delighted that we are able take the attendee and exhibitor experience to the next level for our 2017 event.”

The 2017 edition will not only be the largest but also the most compelling show produced so far, said organisers. A Closing Keynote featuring Cirque du Soleil’s CEO Daniel Lamarre, the largest ISE educational programme so far produced by CEDIA and InfoComm International, in addition to five Show Floor Theatres all point towards a rich and vibrant four-day event. 

To help cope with the show’s continued year-on-year growth the RAI Amsterdam will be introducing an additional hall and pavilion, a new hall numbering system and increased car parking facilities. The new hall, named Hall 9, will be able to be accessed via Halls 8, 10 and 11. A new Pavilion will be erected at the Congress Square providing an additional 1,500 net square meters of exhibitor floor space. It will connect with the Exhibitor Foyer, Diamond Lounge and Auditorium. The combined area will now be known as Hall 14. 

“We will be able to provide more space for exhibitors and create a richer experience for attendees over the four days of the show," Blackman said. "As ISE evolves and grows it’s great news that our venue partner is working with us to take the show forward.”

Furthermore, a total of 940 additional parking spaces have been created to meet the expected increase in attendee demand. 

The introduction of the new areas means that some ‘traditional’ halls and areas within the RAI Amsterdam will be renumbered. These are as follows:

ISE Hall Changes

Other updates at ISE 2017 will include the introduction of a new Smart Building Theatre into the new Hall 9 and a focus on Education Technology in Hall 13.

The next Integrated Systems Europe will take place from 7-10 February 2017.