SPONSORED 05.12.17

ISE 2018 will deliver an unforgettable experience

control4 touchpanels and ipads control devices on display at ISE 2018

The fifteenth ISE show will take place at the RAI Amsterdam from 6 to 9 February, 2018 and it promises to be the largest and most exciting exhibition in its history.

The most obvious change from the 2017 show is the addition of another hall. This will be known as Hall 15. This has been added to help meet the demand from vendors and service suppliers keen to take part in the show – it is located at the front of the venue.

So, what can attendees expect at ISE 2018?

Taking place on the 5 February there are three conferences, all open to ISE exhibitors and attendees.

One of which, the Smart Building Conference, will explore the latest technologies and business case studies for smart offices, homes, building and cites in a full day as a twin track event (residential/ commercial). This year’s theme is From Smart Building to Smart City, as Conference Chairman Bob Snyder explains, “As more layers of digital networks blanket urban space, new approaches to commercial and residential built environment are emerging.”

The Smart Building Conference will be followed by the ISE 2018 Opening Address, to be given by Carlo Ratti, the eminent Italian architect, inventor and professor at the Senseable City Lab at MIT, USA. In his speech Ratti will explore, Senseable Cities:  “The increasing deployment of sensors and hand-held electronics in recent years is allowing a new approach to the study of the built environment. The way we describe and understand cities is being radically transformed – alongside the tools we use to design them and impact on their physical structure.”

The official Opening Reception will follow Ratti’s speech and is open to all everyone to attend to enjoy complementary food and drinks. It’s a perfect opportunity to network and plan for the upcoming four days.

New for 2018, and the pre-show schedule, will be the launch of the TIDE conference taking place at the Okura Hotel, nearby to the RAI. This event is being produced by AVIXA (the trade association formerly known as InfoComm International). TIDE is a thought leadership conference that will explore the intersection of content, space and technology and will show how all three elements can come together to immersive customers in exceptional experiences.

When the show opens its doors an expected 75,000+ attendees will have plenty on offer to occupy their time. Throughout the 15 halls over 1,200 of the world’s leading manufacturers and service suppliers will be broadly grouped across seven Technology Zones. The 2018 designated zones are: Education, Smart Building, Digital Signage, Pro Audio/Live Events, Unified Communications and Residential. Hundreds of product introductions are anticipated. New for 2018 is the XR Zone, covering VR, AR and Mixed Reality technology and solutions.

Introducing the XR Technology Zone

A brand-new 500sq m. XR Technology Zone will be located in the Park Foyer, at the rear of Hall 8. The centrepiece of the XR Technology Zone will be provided by Holovis, a world leader in sensory experience design in the entertainment, industrial, and retail sectors.  An X Reality Hub will be placed at the rear of the Park Foyer and will host a range of XR workshops and presentations throughout the show.

Situated amongst the exhibition stands, three ISE Show Floor Theatres will feature four days of 30-minute presentations covering innovative business and technology case studies from exhibitors, partners and consultants. Theatre sessions are open to all attendees and no pre-booking is necessary. For 2018, the theatres are named the ‘CEDIA Smart Building Solutions Theatre’ sponsored by KNX, the ‘AVIXA Unified Communications Solutions Theatre’ sponsored by Crestron and the ‘AVIXA Commercial Solutions Theatre’ sponsored by Crestron.

Taking place in each theatre for the first time will be a unique set of Business Sessions produced by the Smart Building Conference, KNX and the Digital Signage Summit, and more.

Get hands-on with training

As ever there will also be a full range of training options provide by ISE co-owners CEDIA and AVIXA. These will vary from short 20-minute ‘primers’’ on their respective stands to a full day’s workshop, masterclass or conference. These will take place on the pre-show day and throughout the four days of the exhibition. Full details are now available on the ISE with passes available from the new, online ISE Ticket Shop.

The ever popular Tech Tours will give attendees the chance to get a ‘behind the scenes’ tour of some of Amsterdam’s most innovative AV installations and buildings. These will demonstrate the state of the art use of technology and installation solutions.

Integrated Systems Events’ managing director, Mike Blackman, commented: “We are confident that ISE 2018 will be the most exciting exhibition in the show’s history. As ever, we have listened to exhibitors and attendees and spent the last six months crafting a show that will deliver an unforgettable experience. More exciting announcements will be made in the weeks to come.”


Show opening hours:

Monday 5 February, 2018             Pre-Show Events and Conferences

Tuesday 6 February, 2018             10:00 – 18:00 hrs

Wednesday 7 February, 2018     09:30 – 18:00 hrs

Thursday 8 February, 2018           09:30 – 18:00 hrs

Fridayy 9 February, 2018               09:30 – 16:00 hrs

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