Meridian announces new partnership to increase EMEA sales force
Meridian Audio has announced its new partnership with AV EMEA as part of a strategy to expand its international sales presence.
“This new strategic approach will extend our sales reach, strengthen the Meridian brand and help us to deliver greater support to our distributors and their customers across the EMEA region,” comments Matt Holland, international sales manager at Meridian. “With the help of AV EMEA, we will be able to reach new geographic markets and provide more responsive, local support to our distribution partners, helping them to serve customers better and develop new business opportunities. We’re committed to growing our business in the residential and custom integration channels and look forward to the uplift this new partnership will bring.”
AV EMEA, owned by three business partners with over 50 years of international AV/CI industry experience, will be using their experience, associations and market knowledge to support both current and prospective distributors and their customers to grow Meridian’s business across the region.