09.12.14

Meridian Audio Launches New Audio Technology: MQA

AUTHOR: HiddenWires

Bob Stuart, founder of Meridian Audio, recently launched MQA (Master Quality Authenticated), a new British technology, which the company ...

Bob Stuart, founder of Meridian Audio, recently launched MQA (Master Quality Authenticated), a new British technology, which the company says “is poised to change the way people enjoy music all over the world”. The launch, hosted in The Shard, was attended by key music industry executives, artists and commentators. Developed by Meridian as a way of combating what the company sees as the trend of sacrificing sound quality for convenience, MQA is said to capture and preserve nuances and vital information that current music files obscure or discard, but in a file that is small and convenient to download or stream. “Music lovers need no longer be shortchanged; finally we can all hear exactly what the musicians recorded,” says Bob Stuart, the pioneer behind MQA technology. “MQA gives a clear, accurate and authentic path from the recording studio all the way to any listening environment—at home, in the car or on the go. And we didn’t sacrifice convenience.” Stuart also advises that “the announcement of MQA is really about the future of recorded music. Music is important to us all. When the sound is authentic it is more involving, we understand it better and enjoy it longer. MQA is already receiving broad support from the music industry, artists, recording and mastering engineers and record labels. MQA will be available early 2015. www.musicischanging.com www.meridian-audio.com