Philips TVs to be bolstered with Bowers & Wilkins speakers

philips 65-in OLED TV in living room featuring tp vision display

TP Vision, the exclusive licensee for Philips TV, has announced a multi-year partnership with UK-based audio manufacturer Bowers & Wilkins.

With the exclusive collaboration both affirm that they hope to “create outstanding products that truly set new reference visual and audio performance standards in the TV market.”

The partnership will see the two companies combine their expertise and internal engineering resources in audio and display technology for upcoming lines of Philips TVs – the first of which will be seen at IFA in Berlin, taking place from 31 August to 5 September, 2018.

“The superb new line of Philips TVs will introduce our well-known audio performance to a new consumer audience who will be able to enjoy first-hand, the incredible experience only we can provide,” commented Richard Campbell, chief revenue officer at Bowers & Wilkins, on the upcoming range.

There’s no word on product specs and a possible release date at the moment, but you can bet a Philips OLED TV with Bowers & Wilkins-powered audio will come at a lower cost than the Bang & Olufsen and LG BeoVision OLED TV announced last summer.

TP Vision’s chief marketing officer, Martijn Smelt, says he hopes the move will lead the way for better integrated audio throughout the industry; “For far too long, as an industry, we have allowed sound quality to be the poor relation when considering TV performance.”

“So I’m delighted that we have been able to partner with the World’s best audio company Bowers & Wilkins to ensure that in future our Philips high end TV sound will offer a uniquely premium experience.”

Bowers & Wilkins announced a significant investment in relocating and expanding R&D facilities in the UK back in May to boost its development of luxury home audio products, following its new ownership.

TP Vision’s main Innovation Centre is also based in Europe in Ghent, Belgium.