Russound Introduces Certified Installer Programme
Russound has announced a new product feature designed to ensure consumers receive the benefits of working with certified installation pro...
Russound has announced a new product feature designed to ensure consumers receive the benefits of working with certified installation professionals and, at the same time, drastically reducing unauthorised online and grey import sales of its products.
The Russound Certified Installer (RCI) programme comes into effect with the launch of the company’s new line of multi-zone controllers (MCA-66i and MCA-88i), with additional products added as they come to market. The products will ship “locked”, requiring a certified Russound installation professional to unlock them via the Internet in order for them to be functional. Products are tracked through unique ID numbers that will be paired with the installers who performed the installations. No customer information is entered or shared as part of the process.
The programme is open to Russound installers who buy the company’s products through all authorised sales channels, such as The Multi-Room Company in the UK. Installers wishing to participate in the programme should contact The Multi-Room Company for further details, those who receive training on the MCA range of products will automatically be enrolled.
“Unauthorised online sales are a problem for all manufacturers and installation specialists who want to make sure customers are getting the best performance and value from our products,” says Charlie Porritt, CEO, Russound. “The new Russound Certified Installer programme is a simple, highly effective procedure for making sure that only a sanctioned Russound installer can activate one of our new controllers. It’s our way of protecting both installers and consumers.”
Mike Bonnette, product director for The Multi-Room Company adds, “As a company, Russound has been committed to fighting unauthorised sales for many years and the introduction of the RCI programme is to be welcomed as a firm way of ensuring only approved installers can supply the products.” He continues, “Multi-room audio can be complicated to install and commission and so needs to be installed by properly trained personnel, otherwise the consumer will suffer.”