Stewart Filmscreen Simplifies Projection Screen Specification and Ordering with New Website and Solutions-Oriented Sales Strategy
New Stewart Filmscreen website features a more efficient guided selling approach that provides the option to choose from a series of “typ...
New Stewart Filmscreen website features a more efficient guided selling approach that provides the option to choose from a series of “typical” solutions or build custom screens based on various criteria
Stewart Filmscreen Corp., the leading international manufacturer of projection screens and specialty optical coatings for commercial and residential applications, has announced the launch of a new website and with it, a new solutions-oriented sales strategy. Aimed at simplifying the specification and ordering process, the new Stewart Filmscreen website features a more efficient guided selling approach that provides the option to choose from a series of “typical” solutions or build custom screens based on various criteria. The new website is driven by a content management system that enables robust backend functionality Stewart Filmscreen customers will immediately see the benefit.
The new Stewart Filmscreen website caters to integrators, designers, consultants and end-users who rely on the Company’s unique custom-engineered projection screen manufacturing capabilities for a variety of applications. In addition to high-resolution photography and videos, the new site provides a useful repository of case studies, white papers, BIM and Revit files, and other details needed by those in the technical trades, with more detail consistently being added. Andrew Cox, CTS, ISF-C, has been promoted and now serves as both Web and Technology Manager.
A new website is just the beginning. Stewart’s new streamlined approach to the sales and engineering process has decreased estimate turnaround times. Internal systems have been optimized to accommodate a more rapid delivery of information and product delivery times have also been significantly improved.
To support the dynamic new internal sales structure, Vijita U.G. has been promoted to Marketing Communications Specialist. In this new role, Vijita will be responsible for coordinating the communications output and creating marketing and promotional materials. Assisting Vijita in this new role, Katye (McGregor) Bennett of KMB Communications will spearhead all external PR and media relations and will also work with Stewart Filmscreen customers to curate content.
“Our website, sales, and associated operations needed to be revamped to better help our customers address the needs of their customers, who are every bit as discriminating as ever before, but have far less time and patience,” said Douglas Brashear, President of Stewart Filmscreen. “We needed to adjust not only the way we did business and how our products were specified and sold, but in many ways, how we went to market.”
Instead of focusing only on product, the new Stewart Filmscreen sales approach is now more oriented to the application and solution provided, and all examples provided will be supported by high resolution photography and video whenever possible, including those of installations in process in order to convey valuable information to those who are seeking to specify or acquire similar systems.
Stewart Filmscreen unveiled the new website and sales approach at InfoComm 2014, where the Company demonstrated a host of innovative 4K solutions engineered specifically for the highly-discerning commercial market.