The Multi-Room Company Rebrands as Connected Distribution
The Multi-Room Company Ltd. has rebranded as Connected Distribution Ltd., unveiling a new brand identity and adopting “Solutions for Home Technology Professionals” as its strapline.
Mike Bonnette, co-director of the business said, “The rebranding marks the change of senior management and ownership, following the retirement of founder Doug Gale. We have spent considerable time analysing the purpose of the business and identifying the strengths that made The Multi-Room Company a favoured supplier by its customers. What is clearly evident is that one of our major strengths lies in the personal, in-depth service that we offer to our customers. We go the extra mile to make sure they have all the support they need to make their installs run smoothly. When coupled with the excellent relationships we have with our suppliers, who we view far more as partners than mere suppliers, the name Connected Distribution was the obvious choice from the options presented by the branding agency.”
Connected Distribution also has a new mission statement: “To be the ‘go to’ company for high quality custom installation and technology solutions”, along with a set of core values that include ‘Focus: on our customers, go the extra mile’ and ‘Integrity: be real, honest and trustworthy’.
According to the company, the new brand identity “represents the connection between the Supplier Partners, Connected Distribution and the Customer Partners and underlines, through the use of the coloured lines, the connection via cables the products require. Three of the four colours represent a different channel that the company operates in: custom installation (red), home cinema (pink), hi-fi (blue). The yellow will be used on corporate communications to represent the whole company.”