WyreStorm Welcomes the Alelek Group and Sidev Display Systems as Newest EMEA Distribution Partners

WyreStorm, a global manufacturer specializing in innovative HD audio and video distribution and control solutions has signed two new dist...

WyreStorm, a global manufacturer specializing in innovative HD audio and video distribution and control solutions has signed two new distributors to its ever-growing list of distribution partners, with the addition of Belgium-based Alelek Group representing the WyreStorm in both Belgium and Luxembourg, and Sidev Display Systems, located just outside Lyon, for France. The Alelek Group is a major distributor of KNX home and building technologies, including audio/video, security, heating and cooling and energy management products, amongst others and will begin representing the WyreStorm product range effective 1 March 2014. “WyreStorm met with Koen Tillie and Bruno Verhenne from the Alelek Group, and it was immediately clear that Alelek offered the industry experience, superior technical expertise and dedicated team that perfectly complemented WyreStorm and our products,” states WyreStorm EMEA General Manager Adrian Ickeringill. “We are proud to welcome them to our global network of distribution partners and look forward to having a proactive company to promote our mutual business within the Belgian and Luxemburg markets for Pro AV and residential home automation.” “The Alelek Group is committed to providing the best local representation for our global manufacturer partners while providing integration professionals with the product knowledge, training and support they need to be as successful as possible. WyreStorm AV distribution and control solutions, as well as their team, is a welcomed addition to our market-leading portfolio of business partners,” Bruno Verhenne, Alelek Group The Alelek Group is a family company founded in 1968. While the Alelek business began as an electrical wholesaler, the company has since grown significantly to become a fixture in the electrical and consumer electronics industry in the EMEA. In addition to boasting five branches distribution branches in Belgium and a unique KNX Experience Center located in the heart of Antwerp, the group proudly represents a full range of manufacturer product lines across various markets and product categories. Their expert team offers extensive knowledge, and the highest level of professional service and support. Sidev Display Systems is a well-established and highly experienced specialist audio-visual wholesaler that has provided complete platform hardware and software A/V solutions to professional commercial installers for over 20 years. “The signing of Sidev Display Systems further demonstrates our continued alignment with major distributors in key markets in Europe and around the world”, said Adrian Ickeringill. “As part of the Midwich Group, WyreStorm are looking forward to enjoying the same excellent level of service and knowledge of the Custom Install and Pro AV markets in France as we do in the UK from our other Midwich Group distributor, Invision.” In addition to their experience and support, Sidev’s loyal network of integrators and resellers benefit from the concept of a ‘one-stop-shop’ of hardware/software solutions tailored to the needs of the client, with an exceptionally high level of service and the expertise to guarantee the right choices are made at each stage of a project. This holistic approach to providing solutions coupled with continuous monitoring of progress ensure the demanding expectations of modern integrations are met or even surpassed, whilst remaining competitive, regardless of the market. www.aletech.be www.sidev.fr www.wyrestorm.com