TCL Electronics and Bang & Olufsen have entered a six-year licensing agreement to bring “Audio by Bang & Olufsen” to TCL’s high-end TV portfolio, which will be distributed globally through TCL channels.
The first product announced under the agreement is the A300 Pro NXTFRAME TV, rivalling Samsung’s The Frame TV, and will debut at IFA in Berlin next month.
The new screen will feature a soundbar and subwoofer which has been co-engineered by Bang & Olufsen and TCL acoustic teams. As well as Bang & Olufsen’s audio tuning and sound design, the A300 Pro NXTFRAME TV will also include BeoSonic, Bang & Olufsen’s proprietary digital interface which allows customers to seamlessly customise and refine their sound experience.
“This is a partnership with great global potential for both brands,” said Kristian Teär, CEO of Bang & Olufsen. “We’ll collaborate to bring premium sound experiences to TCL’s customers and enhance the overall product experience. At the same time, this is further proof of our commitment to expanding our licensing partnerships business in line with our strategy and as stated in our medium-term financial ambitions.”