Sony’s new BRAVIA TV models will be available in June

Sony has announced that it will start shipping several large-screen variants of its 2021 TV line up.

From June, customers will be able to order the 75” and 85” X85J 4K HDR LED, 75” BRAVIA XR X90J Full Array LED, and the 83” BRAVIA XR MASTER Series A90J 4K HDR OLED large-screen TVs.

The latter two TVs are based on the new Cognitive Processor XR, powered by cognitive intelligence, which divides the screen into numerous zones and detects where the focal point is in the picture. While conventional AI can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. This results in all elements being adjusted in conjunction with each other for the best final outcome, so everything in the scene is synchronised and lifelike.

Cognitive Processor XR can also analyse the sound position in the signal so the sound matches precisely with what is on the screen. It also upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound.

The exclusive BRAVIA CORE service is included on the BRAVIA XR MASTER Series A90J 4K HDR OLED and the BRAVIA XR X90J 4K HDR LED TVs, allowing viewers to enjoy a selection of the latest SPE premium and classic titles as well as the largest IMAX Enhanced collection. BRAVIA CORE features Pure Stream technology, meaning it achieves near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

Ideal for gamers, the X85J, X90J, and A90J TVs deliver the support of multiple HDMI 2.1 features, such as 4K 120fps, VRR and ALLM for smooth and responsive gameplay when connected to a next-generate console.

Helped by the global pandemic, consumers have been opting for much larger screen sizes for their TVs over the last few years. A 2019 research commissioned by Sony revealed that almost half of people wanted a bigger TV than they already had, and it seems many have followed through on that desire.

Sony has recorded a steady growth in sales of TV models of 55” and above, and especially displays larger than 75” significantly gaining in popularity in 2020. This can be attributed to people spending more time at home, again due to the pandemic, and also prioritising technological upgrades to better enjoy film and TV content available on popular streaming services and TV channels.

The new TVs will go on sale in June.

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