News

National Home Security Week to boost demand for domestic security products (27/7/2006)

Leading electrical manufacturer, Micromark, sponsors of National Home Security Week (taking place 21-27th August 2006), is encouraging retailers to stock up on domestic security products in the run up to the Bank Holiday week. Alarms, CCTV, security lighting, safes and timers are all set to see a surge in demand from customers.

Micromark will be offering trade customers special promotions across its home security product portfolio during National Home Security Week - see your local Micromark distributor for more details and to request copies of the new 'Insider's Guide to Home Security', see right.

Nathan Cole, Security Product Manager at Micromark, comments: "For the fifth anniversary of National Home Security Week, indications are that 2006 will be even more successful than last year's initiative. Therefore we are recommending that electrical wholesalers, retailers and independents stock up on security products well in advance to meet the anticipated increase in demand that will be generated by our extensive public relations and promotions programme."

National Home Security Week 2006 will be supported by: * A direct marketing campaign across the UK in conjunction with Crime Reduction/Prevention Officers, Neighbourhood Watch schemes and Victim Support offices * A specifically designed website; www.homesecurityweek.co.uk * Public relations activity within trade and consumer press * In addition, Micromark is working in partnership with Crimestoppers and The Home Office

Micromark's home security portfolio enables both wholesalers and retailers to offer their customers the ideal solution, whatever their domestic security needs. Popular items during National Home Security Week are expected to include CCTV, alarms, safes, lighting and timers.

www.homesecurityweek.co.uk
www.micromark.co.uk