News

Gem and Nyko bring better gaming to the UK (21/8/2007)

Gem Distribution and Nyko join forces to bring their gaming peripheral range to UK retail channels

Following multiple successes in North America, Nyko has joined Gem to extend their presence into the UK, giving gamers access to their innovative suite of gaming accessories and peripherals, including the best selling Intercooler for Xbox 360 and PS3, as well as the Wireless Sensor Bar and Charge Station for Wii. With products available for each next-generation console, Nyko and Gem will bring gamers unprecedented choice when it comes to gaming accessories, whether they're looking for charging options, controllers or other products to enhance their gaming experiences.

"Nyko has always been committed to providing gamers not only in the US, but also the world, with access to the most innovative peripherals for video gaming and digital lifestyles," said Scott Berlin, VP of International Sales at Nyko Technologies. "Our new agreement with Gem demonstrates this vision and we look forward to forging ahead and establishing the Nyko brand in even more countries and territories around the globe."

Simon Lee, Gem's Commercial and Marketing Director, said: "The peripheral channel is a crucial market for the gaming industry. Nyko produce a range of products for each of the latest generation consoles that enhance the gaming experience. With a proven track record in the US, our partnership will bring Nyko's acclaimed products to the UK for the Christmas period and beyond."

Nyko develop, manufacture and market innovative peripherals to enhance the digital lifestyle, delivering products that solve problems and improve user experience for work and play. Amongst the new products announced is the Nyko Charging Station - a charging dock with 2 rechargeable batteries for Nintendo Wii, enabling consumers to easily charge and store their Wii Remotes. The Charge Station includes 2 NiMH batteries, exclusively designed for the Wii Remote, each providing up to 25 hours of play time. The batteries are easily recharged by placing the Wii Remote in the charging dock. The charging dock conveniently plugs into any standard wall outlet, allowing for rapid recharging of both batteries in 8 hours. The Charge Station includes 2 custom battery covers with contact pass-through points so you can charge the batteries while they are still in the remote. Both covers are also rubberized for superior grip during intense gaming sessions. The Charge Station matches the dˇcor and styling of the Wii, and is small enough to fit in any home entertainment centre. With an SRP of £29.99 (inc VAT) the Nyko Charging Station for the Nintendo Wii is available from Gem now.

Another key product from Nyko is the PS3 Intercooler, ideal to keep consumers PS3 consoles running at optimal conditions. The Intercooler's patented technology insures steady and improved air flow within the console keeping your investment running at optimal temperatures. The Intercooler clips on easily to the back of the console, no tools required. Featuring a pass through power connector the Intercooler is powered by the PS3 and requires no additional wires or batteries. A variable fan speed potentiometer allows users to choose a fan speed that works for them while the compact design allows for vertical or horizontal placement of the PS3 making it ideal for any home theatre set-up. With an SRP of £24.99 (inc VAT) the PS3 Intercooler is available from Gem now.

www.gem.co.uk