News

Philips launches 9600 Ambilight FlatTV Series with the latest Perfect Pixel HD technology (15/7/2008)

Introducing the 9600 Ambilight Series - the most powerful TV processing ever launched brings a new reference standard for sharpness, contrast, colour and motion.

The new Philips 9600 Ambilight FlatTV series - in 32", 37", 42" and 47"sizes - are the first models to feature the latest 2008 version of the companies award winning Perfect Pixel HD technology.

While the original version of the system was already the most powerful available, the new version of the Perfect Pixel HD engine promises to take TV picture technology to new heights with a further doubling in processing power to 500 million pixels per second.

Also included in the new 9600 series are the fastest LCD panels currently available thanks to 100 Hz Clear LCD technology and a 2 ms response time; combining to remove all traces of motion blur.

A 12 bit colour input and 17 bit colour processing offer a palate of 2.250 trillon colours while maintaining perfect skin tones. The deepest black levels are also reproduced by the Perfect Contrast system which uses content adaptive intelligent backlight control and Dynamic Contrast enhancement.

Previously the system could dim the backlight to 20% output to reduce light leakage in dark scenes, giving deeper blacks and better perceived contrast. The new '08 version goes further by not only reaching down to 5% but adds the ability to also boost light output by 10% to improve white reproduction. The result is a dynamic contrast ratio of up to 30:000:1, nearly four times higher than the previous Philips sets, plus superior performance over a wide viewing angle.

Overall the new version of Perfect Pixel HD can claim to reproduce previously unseen levels of sharpness, contrast, colour and blur free motion that set new reference picture quality standards in the Flat TV market.

Pictures also remain both sharp and judder free - crucial with 1080P/24 sources - thanks to the Perfect Natural Motion system which improves upon the exisiting HD Natural Motion interpolation technology due to the doubling in processing power.

The improved performance includes better handling of fast moving objects, faster catch-in time when fast motion occurs instantly, better handling of colour with motion and, finally, an end to the 'Halo' effect.

A totally immersive experience is also on hand thanks to the inclusion of the lastest version of Philips ambient lighting technology: Ambilight Spectra. In addition to identifying dominant onscreen colors and projecting them from the rear sides of the TV set on to the wall. Ambilight Spectra can also adjust the timing of the systems' LEDs to enhance the motion of onscreen images.

But it's not just the onscreen images that set the pace. Philips has also adopted a fresh approach to the design of the 9600 FlatTV series. After conducting extensive consumer research, Philips concluded that today's consumers desire televisions which are "outstanding and unique".

The response has been the Design Collection of products with their subtle curves and minimalist facias highlighted by the signature clear shroud that catches both ambient and the product's light to give a 'halo' effect.

The 9600 series has a slim frame completely free of speakers or speaker grills. An Invisible speaker system is housed within the body of the set while the clear shroud proves functional as well as stylish by helping to 'project' the crystal clear sound to the viewer.

Naturally, the products are ready for the digital age thanks to integrated digital tuners and four HDMI 1.3a+EasyLink inputs for the cleanest, clearest digital signal.

MODEL

Expected high street price or the average selling price

Availability

32PFL9603D £999 June

37PFL9603D £1499 June

42PFL9603D £1799 June

47PFL9603D £1999 June

www.philips.co.uk/tv