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Monster's "Beats by Dr. Dre" High Definition Headphones Now Exclusively Available at Apple Stores in the UK (12/8/2008)

Legendary artist and producer Dr. Dre, Interscope Geffen A&M Chairman Jimmy Iovine and Monster(r), a leader in audio/video accessories, have announced that their new Beats by Dr. Dre high definition powered isolation(tm) headphones are now available at Apple(r) retail stores and online at a suggested recommended retail price of £279.95.

To provide consumers with a brand new level of headphone audio performance with extreme clarity, deep bass and full power - which had been lacking in conventional headphones, Dr. Dre, Jimmy Iovine, and Monster set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios.

Noted Dr. Dre: "Artists and producers work hard in the studio perfecting their sound, but people can't really hear it with normal headphones. Most headphones can't handle the bass, the detail, the dynamics. Bottom line: the music doesn't move you. With Beats, people are going to hear what the artists hear and listen to the music the way they should - the way I do."

After endless acoustical engineering research, Monster finally achieved the kind of rich, high definition sound Dr. Dre was seeking. By combining new advanced materials, sophisticated construction, extra large drivers, and a powerful digital amplifier, Beats by Dre deliver clear vocals, detailed highs, and super low, deep bass. Furthermore, to recreate the quietness of an isolated recording studio listening experience, they also feature powered ambient noise-isolation, allowing consumers to hear all the details and nuances in their music. Beats by Dr. Dre are designed to provide maximum performance when used with all of today's portable music devices - and they're being released in time for use with the new Apple iPhone(tm) 3G. In fact, for consumers who have an iPhone, Blackberry(r), and other music-enabled phones, Beats by Dr. Dre come with additional Monster iSoniTalk(tm) headphone cable with integrated high grade microphone and answer button.

"Dre and I have been developing these headphones for a while and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level he expects," said Jimmy Iovine, Chairman of Interscope Geffen A&M Records. "Beats by Dr. Dre are yet another example of Interscope's commitment to working together with its artists in developing new avenues to experience music."

Kevin Lee, VP of Product and Marketing for Monster, noted: "After three years of hard work, we're extremely excited about launching Beats by Dr. Dre. This is the most advanced headphone ever built and delivers a music experience I think people will find amazing." Beats by Dr. Dre feature a unique stylish look and fashion, and come with a convenient, hip carrying case. The wide adjustable headband, soft plush hinged ear cups and high-quality Monster cable makes the Beats listening experience unmatched for comfort and sound.

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