News

Runco unveils six new large screen flat panels and OPAL image enhancement technology (28/11/2008)

Stand 1K88 , Integrated Systems Europe 2009

Runco’s revolutionary Optical Path Alignment (OPAL) image enhancement technology optimizes flat-panel imagery while enabling a Runco-caliber experience in high ambient light environments. Runco, the leading brand in luxury video solutions, proudly introduces six new 1080p LCD and plasma flat panels. In the grand Runco tradition, each new model delivers a masterful blend of image prowess, impeccable design and state-of-the-art craftsmanship that will delight the most discerning of video aficionados. Runco also is unveiling its exclusive new OPAL™ (Optical Path Alignment™) image enhancement technology, available on select Runco models, which delivers extreme glare reduction and enhanced contrast for high ambient light environments.

“In the world of high-end video, there are flat panels and then, for those who seek the very best, there are Runco flat panels,” said Matt Christensen, sr. product manager, Planar Home Theater Business Unit. “Our new flat-panel models feature the attention to detail, incredibly accurate video processing, design, and installer-friendly features that our industry has long expected and consistently receives from Runco. And with the introduction of OPAL, Runco is taking the lead in fighting persistent problems installers and their customers face with flat panels.”

Runco’s two new Crystal Series LCD flat panels introduce new LCD screen sizes to the company’s lineup. The 65-inch CX-65HD and 47-inch CX-47HD offer internal Vivix II processing with Runco’s RTR™ (Real-Time Refresh) 120Hz technology, a full connectivity suite including HDMI 1.3a with Deep Color modes, Runco’s exclusive WideVision™ technology with VirtualWide mode, and ISF calibration suite.

Rounding out the new flat-panel lineup are two additions to Runco’s CinemaWall™ plasma display portfolio: the 50-inch XP-50 and 65-inch XP-65. These models, like all CinemaWall and PlasmaWall™ products, are capable of high-altitude use up to 9000ft above sea level. They feature integrated Vivix II processing, ISFccc calibration and Dynamic Pixel Protection™ technology, which reduces static image retention.

Beyond traditional flat-panel displays, Runco’s revolutionary new OPAL image enhancement technology takes Runco’s legendary performance even further by addressing the common flat-panel problems, particularly ambient light, which directly competes against and degrades flat-panel images and distracts the viewer.

The breakthrough Runco OPAL technology utilizes proprietary micro-visual surface treatment of the flat panel to provide three key benefits. First, OPAL’s Ambient-Light Rejection (ALR™) technology, a proprietary panel treatment applied within the flat panel, reduces internal and surface reflections by more than 20 times. As such, OPAL enhances picture clarity and legibility in areas with medium-to-high ambient light without having to resort to a boost in the panel’s backlight brightness, a traditional workaround that tends to wash out colors and contrast. Second, Runco OPAL’s Acute Contrast Enhancement™ (ACE) technology increases contrast by more than three times without losing image clarity within dark scenes, especially in high ambient light. Finally, Runco OPAL’s ISS™ (Impact, Shake and Shock) Protection enhances the panel’s resistance to dust contamination, condensation and even occasional direct impact, such as a blow from a hand-held game control. The flat panel’s surface is less sensitive to daily wear and tear, and the surface can be cleaned with typical household glass cleaner.

For the no-compromise customer who demands the absolute best panel in the market, Runco’s OPAL image enhancement option will be available exclusively for Runco LCD and plasma flat panel displays beginning with the Climate Portfolio™ WP-42OPALHD as well as the new CX-OPAL47 LCD.

Runco’s CX-65HD and CX-47HD will be available December 2008. Runco’s PlasmaWall XP-65 and XP-50 will be available January 2009. The WP-42OPALHD is available for immediate shipping and the CX-OPAL47 LCD will ship in January 2009.

Runco Home Theater products are built with quality and craftsmanship to ensure an amazing experience. All Runco displays feature a two-year RuncoCare standard warranty. Extended options are also available for one or two additional years. RuncoCare is simple, convenient and offers the best protection in the industry.   In addition to the standard and extended RuncoCare, Runco now offers a suite of RedCarpet premium services, which provide increased value-added support that goes above and beyond the standard warranty. Among the RedCarpet offerings is an Advanced Exchange warranty, under which a replacement unit is sent immediately so customers are never without their video display. Advanced Exchange coverage is available for up to four years. The RedCarpet program is ideal for Runco dealers and their customers because it provides the elevated level of service and support that Runco customers.

www.runco.com