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Panasonic Exhibits Future NeoPDP Thin Profile and Energy Efficient Plasma Display Technologies (6/2/2009)

Integrated Systems Europe 2009

Revolutionary Plasma Technologies Boast Dramatic Energy Efficiency and Less Than 1/3 inch (8.8mm) Super-thin Profile

Panasonic Corporation has announced that it has developed new thin-profile display panel technologies for plasma display panels, achieving further advancements in picture quality and environmental performance. These prototypes will be featured at Integrated Systems Europe (ISE) 2009, an exhibition showcasing the very latest technologies for professional AV and electronic systems integration. The event will be held from 3-5 February at the Amsterdam RAI.

First unveiled at the International Consumer Electronics Show (CES) in Las Vegas this past January, the newly developed NeoPDP technology has been incorporated into two types of plasma display panels. The first is a super high-efficiency 42-inch plasma display that achieves triple luminance efficiency, while reducing the power consumption to 1/3 of the 2007 models*1 yet achieving the same brightness. The second is an ultra-thin 50-inch plasma display just 8.8 mm (approximately 1/3 inch) in profile*2. This ultra-thin panel delivers the world's highest moving picture resolution*3 of 1080 lines.

Panasonic's newly developed technologies have achieved the world's highest level picture quality as well as exceptional environmental performance through energy conservation and thin panel design in both panel displays. Panasonic names these technological developments "NeoPDPeco". By taking advantage of the vertically integrated business model for plasma displays, Panasonic continues to accelerate its technology development in order to facilitate the continuing evolution of professional plasma displays and to respond to the ever-diversifying needs of its global customers.

About NeoPDP

As Plasma is a self-illuminating device - capable of adjusting luminance levels according to scene brightness - it is inherently advantageous in both picture quality and environmental performance. PDP TVs deliver dynamic contrast, high moving picture resolutions, true-to-life colour reproduction, a wide viewing angle and energy efficiency. In 2006, Panasonic led the world in eliminating lead from plasma display panels. With a thorough review of fundamental technologies, Panasonic developed and unveiled revolutionary NeoPDP panels in 2008, including panels with double energy-efficiency*4, a 24.7 mm (less than one inch) super-thin full-flat PDP, and an ultra-large 150-inch PDP.

Panasonic continues to refine its base technologies. Employing newly developed materials, such as discharge gas and phosphor for electron generation source has improved discharge efficiency and cell structure. The introduction of a new circuit drive method has cut the electricity loss to one third and enabled low-voltage drive. The triple luminance efficiency technology has reduced the number of components and enabled a higher integration of components. As a result, the technology has been incorporated into a 42-inch Full HD PDP.

Further advancements made to the panel structure and circuit layout have lead to an even thinner profile. While a full HD PDP has a moving picture resolution of more than 900 lines, the newly developed drive technology and materials to shorten the afterglow have attained the world's highest moving resolution of 1080 lines, realizing precise reproduction of full HD programs of any speed without loss of detail. Panasonic's new 50-inch HD plasma display is just 8.8mm (approximately 1/3 inch) deep, with superb picture quality and thin panel design.

The super-thin panel also allows users more setup flexibility including wall mounting and suspension from the ceiling. And with the WirelessHD-based transmission system, setup flexibility can be enjoyed even further. With a wide viewing angle, high contrast ratios, and newly achieved moving resolution of 1080 lines, plasma display picture viewing is further enhanced for all types of settings.

*1: Compared with Panasonic's TH-42PZ750SK
*2: Referring to thinnest part of TV profile
*3: Moving picture resolution indicates the motion display performance by number of line which human eyes can recognize. (Measured by Advanced PDP Development Centre Corporation Method)
*4: Compared with Panasonic's TH-42PZ750SK

www.panasonic.net/proplasma