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Sony announces 3 Year Guarantee offer on BRAVIA LCD TVs (14/4/2009) Sony UK is pleased to announce a 3 Year Guarantee offer on BRAVIA LCD Televisions 26" and above from April 1st 2009**, providing consumers with yet another reason to choose Sony. Piece of mind is a key purchase consideration, even more so in the current economic market. Consumer insight has shown that reliability is a fundamental element of peace of mind and Sony is therefore pleased to announce this new initiative that underpins its commitment to quality and reliability. The fantastic new offer will be communicated nationally as part of Sony's new 'BRAVIA drome' advertising campaign. The campaign kicks off with another groundbreaking television commercial featuring AC Milan's Kaka, first airing in the UK on 6th April 2009. "At Sony we are extremely proud of our brand and continue to work at offering our business partners and consumers more and more compelling reasons to choose Sony. This new offer is a very strong message to demonstrate the reliability and longevity of BRAVIA LCD Televisions." said Andy Benson, Commercial Director, Sony United Kingdom. ** The 3 Year Guarantee offer will run for an initial period until the 30th September 2009
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