News

Genelec exhibits with new UK distributor for custom installation, Source Distribution (1/5/2009)

Stand F5B, CEDIA UK Expo 2009

Genelec, the world-renowned loudspeaker brand, is delighted to announce that it will be exhibiting at CEDIA Expo (Stand F5B) in partnership with new UK distributor for custom installation, Source Distribution. Genelec has a thirty year heritage in recording and broadcast and will be introducing a range of market-leading products to the UK custom installation industry backed up by Source Distribution's unrivalled levels of service and support.

"Exhibiting at CEDIA Expo this year provides a twofold benefit for us," says Terho Savolainen, Marketing Manager at Genelec. "Firstly, we'll have the perfect launch platform for showcasing our exciting range of custom installation products - and I'm sure that dealers and installers are going to be impressed with the outstanding performance and build quality that we can offer. And secondly, it is an ideal opportunity for us to promote our relationship with Source Distribution and the many benefits that together we can deliver to the UK custom installation sector."

Steve Fisher, Genelec Product Manager for Source Distribution is equally excited about the opportunities the show offers: "CEDIA Expo is a great opportunity for custom installers to find out what we've known in the PRO AV market for years; Genelec make great products. The new ranges for custom installation are up there with the best, and I'm looking forward to making significant inroads into the sector aided by a successful CEDIA Expo."

Genelec loudspeakers are renowned for their sonic neutrality, accuracy of the soundstage and unsurpassed reliability. The company has also been one of the pioneers in making active loudspeaker technology a prevailing standard in professional applications, giving Genelec speakers higher acoustic output, lower distortion and greater dynamics than comparative passive speakers in the marketplace. Other innovations will also have great appeal for custom installers: the unique Directivity Control Waveguide(tm) provides broad, flat coverage with precise imaging in real rooms; Practical Room Response Controls perfectly optimise the speakers' tonal characteristics to suit any room environment and in-built overload protection safeguards reliability. A 12V contact closure also ensures seamless integration with any home automation or control system.

Genelec is committed to meeting market demands and has a dedicated range of products that will bring the benefits of the active technology to every custom installer combined with thirty years of experience from the professional audio world. The Active 2-Way Speaker System series is a natural choice for residential installation. The range consists of five products to suit a wide variety of tastes and budget. The compact 6010A and 6020A delivers breathtaking performance that is suitable for stereo and surround sound multimedia and music reproduction, and at the other end of the spectrum is the HT210B, which is capable of meeting the most demanding home cinema requirements and has a build quality and appearance that holds great appeal for interior designers and architects.

The Architectural Series of loudspeakers feature In-Wall, In-Ceiling and On-Wall options; all designed to be discreetly integrated into a room environment with minimal visual impact. The Active Three-Way Loudspeakers are compact, powerful, active loudspeakers, capable of delivering performance that can match much larger systems. Genelec's active subwoofer systems are powerful, low frequency loudspeakers designed with high-quality, multi-channel home cinema systems in mind.

To see the full range of Genelec's custom installation products visit stand F5B at CEDIA Expo 2009, 23-25 June, Excel London and speak to Steve Fisher or Lars-Olof Janfold.

www.genelec.com
www.sourcedistribution.co.uk