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Loewe launches Art SL, its most environmentally friendly TV (20/5/2009)

Loewe, Europe's leading premium manufacturer of LCD TV's, has been a driving force in meaningful innovation and minimalistic design for over 80 years, but now leads the way in environmental concerns too.

Already standard across all Loewe televisions is an eco-mode function which means power consumption is considerably reduced. Most recently however, Loewe added to this with the launch of their most environmentally friendly TV to date, the new Art SL, with eco credentials that will make your friends green with envy!

Energy Efficiency Settings:

* Eco Mode means you can control how energy efficient your TV is. Automatic light dimming is activated allowing low energy consumption in the home, using 20% less electricity than the premium mode * A low standby value of 0.7 watts * Integrated power switch, which means that the device can be completely disconnected from the mains power supply, thus reducing standby consumption to 0

Efficient use of resources:

* A host of integrated functions that reduce unnecessary consumption of materials and energy
* Integrated HD recorder, DVB Radio and set-top box which means far less materials are needed for external devices. It also means less energy is used on power supply units, remote controls, cables and batteries

In offering integrated home entertainment solutions, Loewe's integrated televisions see a saving of approx 17 watts based on competitors using a range of external devices.

Competitors' = External devices

TV Set Standby value approx 1 watt
Set-top box Standby value approx 10 watts
DVD Recorder incl HDR Standby value approx 8 watts
Radio Standby value approx 1 watt
Total = 20 watts

Loewe = integrated functions

Integrated functions: - HD recorder - DVB radio - Set top box Standby value approx 0.7-1.6 watts
Loewe Viewvision DVD recorder Standby value approx 1 watt
Total = 3 watts

In recognition of Loewe's green credentials, the company has also been awarded a Focus Green Light award, for the brand's low energy and material consumption, recycling options and reduced usage of raw materials and resources.

Loewe's impressive green credentials can be seen across the entire Loewe portfolio. The newly launched Art SL is Loewe's slimmest TV to date measuring only 89.9mm in width and is compatible with all Loewe sound systems. In addition to its energy saving benefits it also has the highest European certification of HDTV, with Full-HD LCD slim line panels producing top picture quality and a natural depiction of movement. The integrated HDTV tuner allows you to receive all digital formats and the 2 x 40w sound quality makes this television perform and function above and beyond its competitors.

There is a manual swivel stand option and rear cable cover for perfectly clean lines and the range is available in two colour and size options: Chrome Silver or High Gloss Black, and 42 and 47 inch screen sizes.

The new Loewe Art SL and other products from Loewe's range of first-class LCD televisions and peripherals are available from Loewe's network of partners across the country, as well as dedicated Loewe Galerie stores in London and Glasgow and concessions in Harrods and Sefridges.

www.loewe-uk.com