News

TFC Info: Flat Screen Display Mount End-User Study Reveals Trends in Business and Entertainment Buyers' Wants and Expectations for Mount Hardware (2/6/2009)

TFC Info, a worldwide leader in AV market research, has just announced findings from their new research report entitled TFC Info Flat Screen Display Mount Study 2009, that will enable display mount manufacturers and dealers to understand usage and trends in the display mount hardware market, and will provide companies with the information needed to create targeted marketing initiatives, and to grow their overall business.

Manufactures have almost universally acted on their belief that understanding their markets and their customers preferences better than the next company is critical to their sustained growth and profitability. With limited information currently available to the display mount market, TFC Info conducted an extensive multi-client end user research study.

This sophisticated survey answers the questions: where do your sales come from, why do customers buy, what do they want, why don't they buy, and what do manufacturers need to understand to create more sales.

The TFC Info Flat Screen Display Mount Study 2009 compares and contrasts findings from four distinct groups: business users, entertainment users, recent purchasers of flat screen display mounts and future purchasers.

"It is interesting to see the differences in views between corporate and home users, and recent and future purchasers, particularly with regard to important purchasing factors," states Tanya Lippke, TFC Info Manager of Survey Market Research. "Not only are end users looking at important purchasing factors of mounts, but they are also considering important attributes and brand reputations of the mount companies. Therefore, to be able to see even the slightest shift in views in these areas is going to be of interest."

The TFC Info Flat Screen Display Mount Study 2009 is the only formal multi-client study of display mount hardware and is an essential sales growth tool.

A sample of the questions that are answered in this in depth report include:

--What are the resources utilized to research mounts? I.e., where should mount companies advertise?

--What are the important purchasing factors of mounts (style, price, size, color, ease of installation, ease of use, compatibility, sturdy/strong etc)?

--Which mount brands are purchasers familiar with? Which brands do they consider for purchase?

--What are the important aspects of purchasing from a mount company (customer service, warranty, easy to understand directions, ease of ordering, on-time delivery, competitive prices, variety of choices, knowledgeable sales representative, etc.)?

--What mounting options and features are purchasers interested in most?

--At what price are purchasers willing to buy various flat screen display mount styles? What premiums are they willing to pay for capabilities such as an articulating arm or being motorized?

--Where are these display mounts purchased?

--When is the decision for a display mount made in relation to the flat screen decision? Are there any factors that have a direct affect on the purchase decision?

--How are, or will, these mounts be installed and how was the installation experience?

--And much more!

www.tfcinfo.com