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TecWatch 2009 - the IFA platform for technology and innovation (13/7/2009)

IFA 2009: Today's ideas for the lifestyle of tomorrow

Innovations from the world of digital media and modern household appliances

Television and web technologies are converging to form new, interactive media, with screens presenting three-dimensional entertainment and information. Gesturing and language commands trigger electronic functions throughout the entire house, complex technologies dramatically reduce the energy consumption and improve the ease of use of household appliances. Are these simply the visions of a far-off future?

IFA TecWatch is showing these developments right now - the real-life technological potential of the world of digital media and modern home appliances.

In a separate hall and a display area covering 2.500 square metres, IFA TecWatch will present exciting prospects for new markets. Public and industry research institutions, universities, joint projects, standards institutions and leading international semi-conductor specialists will present their latest developments here.

IFA TecWatch is unique in combining a specialist exhibition with a communication and business platform for innovative technologies. At IFA the focus is on entertainment, fascination, lifestyle and efficiency - in short on a wealth of attractive products and services which make our lives more colourful, pleasant and comfortable. "As a special competence centre IFA TecWatch directs visitors' attention to essentially the industry's engine room, to the technologies and innovative ideas which drive our industry forward and define ways in which future generations of products will benefit us", is how Dr. Rainer Hecker, Chairman of the Supervisory Board of Gesellschaft für Unterhaltungs- und Kommunikationselektronik (gfu), describes the significance of this presentation.

Technology exhibitions are a well-established feature of IFA. At the Science and Technology Forum (TWF) IFA presented the big firsts in media technology - ranging from the MP3 standard to all the key technologies of digital television, including cable, satellite and terrestrial broadcasting.

IFA TecWatch follows in its footsteps and has taken the concept of an innovation platform even further:

* for the first time IFA TecWatch 2009 will also be presenting the results of research within the home appliances sector, thus mirroring the technical expertise of all areas of the industry represented at IFA.

* IFA TecWatch systematically combines the scientific initiatives of public institutions and research activities of industry with the practical potential of specialists for semiconductors and other components. Thus the role of TecWatch is also as an important place for the science and research markets to meet and do business.

* IFA TecWatch's tailored events and content address a variety of target audiences - from industry decision-makers and technical experts to young people with an intuitive ability to handle modern technologies, and to a broad range of technically interested members of the public.

IFA TecWatch cordially invites all visitors to IFA to be inspired by the unique variety of ideas for ease of use, entertainment, and quality of experiencing life that tomorrow has to offer. TecWatch is open from 10 a.m. to 6 p.m. for the entire duration of the fair.

www.ifa-berlin.de