News

Procella Audio Launches U.S. Operations (9/9/2009)

CEDIA US Expo 2009

- High-end loudspeaker manufacturer to make U.S. debut at CEDIA Expo in Booth 6235
- High-performance high-output products include three L/C/R/Surround models and three powered DSP subwoofers
- Industry veteran Chuck Back assumes responsibility for U.S. operations, joining partners located in Australia and Sweden

Procella Audio, a global high-end loudspeaker manufacturer with offices in Los Angeles, Stockholm, Sweden and Sydney, Australia, is launching operations in the United States with the opening of its Los Angeles office. The company will make its U.S. debut in booth 6235 in the B Hall at the CEDIA Expo in Atlanta Georgia, September 10 to 13, 2009. Joining the company and directing U.S. operations is industry veteran Chuck Back, formerly EVP of Miller & Kreisel Sound. His global partners, former directors of DTS’ European offices, are Anders Uggelberg, who is based in Sweden, and Gerben Van Duyl, who is located in Sydney, Australia.

The Procella product line consists of three L/C/R/Surround loudspeakers and three powered subwoofers, combining audiophile sensibilities and sound quality with performance to professional audio standards. Based on a scalable concept that offers multiple system configurations, Procella systems assure listeners the ability to achieve reference-level playback with uncompressed dynamics in any size room up to small cinemas. Procella’s Identical Voice™ concept ensures a pure timbre match among all Procella models, allowing system designers to use any combination of products with no change in audio quality.

The L/C/R/Surround models are the P6, P8 and P815. Procella speakers make exclusive use of 1” polyamide compression high-frequency drivers mounted on Procella-designed elliptical waveguides. In comparison to dome tweeters, these drivers provide far superior power handling, maximum output, lack of dynamic compression, and uniform dispersion at all frequencies. With either long-throw 6.5” or 8” mid/woofers, all models use Procella-designed crossovers that exhibit flat phase response and ultra-low group delay, with distortion-free air core inductors and polypropylene capacitors for maximum sonic purity.

The P6 is a compact, two-way speaker with a long-throw 6.5” woofer and a 1” high-frequency unit. The speaker is designed for use in small to medium size home theaters, living rooms and studios. Its recommended subwoofer crossover frequency is 80 Hz, and MSRP is $1,499 each. The P8 is Procella’s reference main speaker, using an 8” long-throw woofer and a 1” Procella high-frequency module. The recommended subwoofer crossover frequency is 80 Hz, and MSRP is $2,499 each. Both the P6 and P8 cabinets have shallow depth for on-wall and screen wall placement. The full-range bi-amplified P815 provides maximum output, suitable for very large rooms and small cinemas. It mates a 15” woofer, in its own enclosure, to a P8 secured by a mounting bracket and connected with a custom umbilical cable. Power is 700 watts for the 15” woofer module and 700 watts for the P8 module. The recommended subwoofer crossover frequency is 40 Hz, and MSRP is $8,999.

Procella’s powered subwoofer models include the P10, P15 and P18.  Only sealed boxes are used, for their superior transient response and maximum deep bass extension. Each subwoofer’s cabinet depth has been kept shallow to provide a low profile for placement in screen walls, in narrow spaces near projection screens or against walls with flat-screen televisions. All models have a dual-driver design and dual amplifiers utilizing 28/56 bit DSP processing, which provides four user-selectable settings for room boundary conditions: free standing; against a wall; in a corner; and mounted in a baffle wall.

The P10 is a dual 10”subwoofer, powered by a 2x350 watt continuous power amplifier. Its low frequency response extends to 19 Hz ±3dB, and its maximum output is 119 dB (50 Hz). MSRP is $3,999. The P15 is a dual 15” subwoofer with a 2x350 watt continuous power amplifier and response to 22 Hz, with 125 dB maximum output at 50 Hz and an MSRP of $5,999. The P18 is a dual 18” sub with 2x700 watts of amplification and response to 18 Hz, with an incredible output of 133 dB at 50 Hz. MSRP is $8,999.

www.procella-audio.com