News

Sony Delivers Online TV Programs to the Living Room with 'BRAVIA Internet Video' (17/9/2009)

Sony today announced its new BRAVIA™ TVs, Blu-ray Disc players and Blu-ray home cinema systems with a new feature, BRAVIA™ Internet Video.

In Europe and elsewhere, more people are watching videos on their PCs than ever before. “This trend keeps growing and consumers are increasingly enjoying more on demand video online”, said Nicholas Barendson, Head of Category Marketing, Sony United Kingdom Limited. “However, watching full length TV programmes on a PC, hunched over a screen can be a solitary experience. Bringing on demand IP content to the TV is allowing consumers to share these viewing experiences with a greater degree of ease and simplicity”.

BRAVIA™ Internet Video will enable viewers to experience on-line TV programs in a natural, relaxing position in the living room through BRAVIA™ TVs, Sony Blu-ray Disc Players or Blu-ray home cinema systems available in early 2010. With Sony’s Emmy award winning XMB™ Xross Media Bar, BRAVIA™ Internet Video will free viewers from the limitations of TV scheduling and provide internet based TV services direct to the television.

Sony is working with Five in the UK as the first step toward building an advanced TV viewing experience, initially on a trial basis. BRAVIA Internet Video will offer a wide variety of free on-demand video content, with internet sites such as YouTube and Wired already confirmed to date.  

“As broadband content continues to grow in popularity, Five looks forward to working with Sony to explore and learn from the exciting opportunity to bring on-demand content to the television in the home,” says Charles Constable, Director of Strategy, Five, “We believe this will help us to develop a real understanding of what convergence will mean in practice.”

www.sony-europe.com