News

BADA presents Demcraft training course to the hi-fi buying public (13/10/2009)

At the National Audio Show, held on 26th and 27th September at Whittlebury Hall, BADA, the British Audio-Visual Dealers Association, presented its renowned Demcraft training course to the hi-fi buying public.

In a presentation entitled “How to really screw up your hi-fi system and what to do about it”, the industry’s trade association shared elements of the multi-award winning Demcraft course, normally used to train dealers in the art of system setup, with hi-fi consumers. Demcraft trainer, Roger Batchelor, along with BADA chairman Simon Byles and operations manager, Phil Hansen, demonstrated the importance of correct system setup to scores of people who visited BADA in the ironically selected Room 101.

Using two separate hi-fi systems, a £1,800 system well set up and a £7,000 system very badly set up, the trainers were able to show that the carefully prepared system sounded better than the significantly more expensive system that had been badly prepared. After putting right the 10 faults that had been deliberately introduced into the system it was demonstrated again, clearly showing how much its performance had improved. The attendees were shown the faults and given explanations of what their effect on the sound was and how they were rectified, so they could check their own systems and make simple, free, improvements to them.

Explaining that only BADA dealers are trained to the Demcraft industry standard, each person was supplied a list of all the BADA shops so that they can seek out their local trained dealer, to ensure they get the best possible service next time they are buying hi-fi equipment.

BADA succeeded in training all customer facing staff in all BADA members’ shops earlier in 2009, creating the UK’s first ever network of hi-fi dealers trained to the same standard. It is now progressing well with rolling out the Salescraft sales course and about to launch the Visioncraft course to continue raising standards throughout the UK retail sector.

BADA is grateful to the following for helping out with equipment and support at the show: AudioQuest, B&W, Isoblue, Naim, PMC, Rotel, Sage Cottage Audio, Simon Jackson (Ceritech Audio), Geoff Coleman (Acoustica) and Phil March (Phonography).

www.bada.co.uk