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Strategy Analytics: Connected TV Controllers Need QWERTY Input (22/10/2009)

Touchscreen Displays Provide Private, Enhanced Experience

For TV Keyboards, consumers want touchscreen controllers with a virtual keyboard, which also incorporate physical keys for common TV functions, as shown in the recent Strategy Analytics Digital Home Observatory report, “Touchscreen Controllers Set to Drive the Connected TV Experience,” which evaluates connected TV remote controls from Logitech, Hillcrest Labs, and Apple.

However, Strategy Analytics’ consumer evaluations found that most consumers are not yet ready to integrate their connected TV controller with other digital services. Based on this research, Strategy Analytics has identified five success factors for developers to provide the best user experience for a combined web/TV controller.

“A QWERTY keypad is essential to allow users to more effectively and efficiently browse the web via their TV,” commented Christopher Dodge, Analyst in the Strategy Analytics Digital Home Observatory.

Kevin Nolan, Vice President in the Strategy Analytics User Experience Practice added, “Touchscreen controllers are set to drive the connected TV experience. All participants indicated that they want an LCD/touch screen which would enable them to switch what is on the TV screen to the controller, as privacy was a concern for those who want to browse the web using TV.”

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