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Insight Media: There is More to a Green Display Than Just Lower Power Consumption (27/11/2009)

Manufacturers of TVs, monitors and laptops are starting to talk about the “green-ness” of their products. But when they do, they often point to the lower power consumption and Energy Star ratings. This is fine, but it is not the complete story. What about recyclability of the product? What about the eco-friendliness in the manufacture and transport of the product? Both consumers and manufacturers will find these details of increasing interest and importance, according to a new report issued by Insight Media called Green Display Report: The Business Threats and Opportunities of Green Displays. This comprehensive report covers all aspects of display manufacture, use and disposal for laptops, monitors and TVs.

“This is the industry’s first comprehensive report dedicated to understanding all aspects of the green movement as applied to displays and display-based products, noted Insight Media President Chris Chinnock, and editor of the report.

This report defines the parameters of green displays and explains the trends in designing, manufacturing, transporting, operating and disposing of laptops, monitors and TVs. It also explores the commercial opportunities and challenges at each step in the display-product life cycle.

The report answers a number of key questions, including:

* What makes a display green?
* Why, from a business perspective, should display companies be green?
* Do green display products sell better?
* How will green practices change the display supply chain?
* What should companies do about regulations and labeling programs?
* What is the impact of recycling and recovery programs?

In terms of key takeaways, report analyst Ken Werner noted that, “The industry needs to build consensus on the definition of a green display or display-based product in order to provide fair and useful information to consumers.”

“In addition, there are too many labeling and e-waste recovery systems, which is creating a burden on manufacturers that will lead to increased costs,” stated the other lead analyst, Phillip Wright. “We believe a harmonization of these efforts is also needed.”

“How companies embrace this trend will lead to clear differentiation and profitability, and there is a wide range of approaches today, “ said Chinnock. “And where you are in the value chain make a huge difference, too.”

www.insightmedia.info