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More than 100 new exhibitors show their wares at Integrated Systems Europe 2010 (31/12/2009)

Professional audio, digital signage, lighting-video convergence and home automation will all spur exhibitor growth in Amsterdam

When the 2010 edition of Integrated Systems Europe opens its doors on 2 February, over 20% of its 500-plus exhibitors will be completely new to the show, organiser Integrated Systems Events has revealed.

ISE is continuing to attract new interest from record numbers of exhibiting companies because its attendee base offers manufacturers the chance to broaden their market horizons, as Mike Blackman, Managing Director, Integrated Systems Events, explains:

“No tradeshow can thrive without bringing new customers and new markets to its exhibitors. Right from its first showing in Geneva in 2004, this is something ISE has proved it can do. AV manufacturers are turning to ISE as a platform from which to launch their products and services into new and emerging sectors, and that is one reason why we are hosting so many new exhibitors in Amsterdam in February.”

The pro-audio sector is a prime example of this trend, with the likes of L-Acoustics, HK Audio, Sonus, Ateïs, Out Board/TiMax, Baldwin Boxall, Seeburg, Cloud Electronics, and XTA/MC2 Audio all showing their wares at ISE for the first time in 2010. Explaining the rationale for his company’s decision to make its ISE debut, Stéphane Ecalle, Marketing Director, L-Acoustics, comments:

“ISE has quickly established itself as a ‘one-stop’ event for the contracting market in Europe. Our corporate and product strategy is being increasingly geared toward the fixed installation market, and we will be presenting new products exclusively dedicated to installed sound applications. We will also be making some important announcements regarding a special network of L-Acoustics certified providers that is being created.”

Digital signage continues to grow in significance for ISE, with a second dedicated area for these technologies being created in Hall 10 after the main Digital Signage Hall, Hall 12, sold out. Also growing is the market for home automation, as many exhibitors recognise that the market for residential systems technologies in mainland Europe is still in the development phase and has continued to grow in 2009.

New technologies are also enabling manufacturers to diversify, and nowhere is this more keenly felt than in the automated lighting industry, where LED light sources are bringing visual effects once unique to the entertainment world to a much broader range of applications. This is the reasoning behind Martin Professional’s decision to exhibit at ISE for the first time, as Lars Dall, Vice President, Martin Visual Solutions, explains:

“Over the past few years, Martin has redefined itself into a more broad-based visual solutions company rather than just a manufacturer of lighting products. This has opened up a variety of markets for us such as cruise ships, theme parks, sports arenas, shopping malls, hotels and resorts, and other commercial settings. ISE attendees serve these markets and are precisely the group of people we are trying to reach. We will be showing new solutions at ISE and are very much looking forward to everything the show has to offer.”

The broadening of ISE’s exhibitor base will also serve to strengthen the show’s attendee appeal, Mike Blackman believes: “With its emphasis on integration and convergence, ISE has always been the kind of show where visitors can find something truly unexpected. With so many new exhibitors to complement our hundreds of returning companies, together with a wide variety of training opportunities from CEDIA and InfoComm International, we believe our attendance will hold up exceptionally well. Indeed, our pre-registration levels are already running ahead of expectations – confirming that this is the show to attend if you are looking for new opportunities in 2010.”

Integrated Systems Europe 2010 will take place at the Amsterdam RAI, Netherlands, from 2–4 February 2010.

(Ed. You can register now online and use the HiddenWires invitation code 707662 for free entry)

www.iseurope.org