News

AWE Celebrates 75 Years in Business with its biggest ever AWE Motorsport Sensation Promotion (1/3/2010)

In 2010 AWE Europe celebrates its 75th year in business and is inviting dealers to join the birthday party by taking part in its biggest ever AWE Motorsport Sensation Promotion.

“Looking forward into 2010 there is plenty to get excited about” explains Stuart Tickle, Managing Director of AWE. “We’re determined to make it a special year, not just for us, but for our customers too. So, to commemorate this very auspicious landmark, we are offering AWE’s CI dealers the chance to take part in the best corporate driving event on the planet – the fantastic AWE Motorsport Sensation at Palmersport.”

This promotion, sponsored by leading CI brands KEF, Pioneer, Philips Pronto, Denon, Panasonic, Kinetik Labs, Onkyo and DF Solutions, will see 30 installers win the right to drive seven of the world’s greatest high performance cars in one perfect day, with skilled instructors inspiring and stretching dealers to their absolute driving limits.

AWE Motorsport Sensation presents an amazing opportunity for dealers to get behind the wheel of a single seater Formula Jaguar, the Palmer JP1 Le-Mans prototype, a Caterham 7 Superlight, a BMW M3 GTP, a Land Rover Defender, a Porsche 911 JP3 and a Clio Cup Racer. Installers can push these vehicles as far and as fast as they can go at the exhilarating 400 acre Bedford Autodrome circuit, designed for optimum enjoyment and safety by ex-Formula 1 driver Jonathan Palmer.

Successful participation in the AWE Motorsport Sensation is based on points awarded by AWE for purchases between the beginning of March until 31st July 2010. Every purchase of equipment from qualifying AWE brands gains the dealer points. Points add up to more places in the grand draw and the more points acquired, the greater the chance dealers have of winning one of the coveted drives. As the promotion grows, AWE will add more sponsored brands and more qualifying products into the mix, to make sure as many people as possible have the chance to win the drive of their life.

www.awe-europe.com/75