News

KEF Announces Johan Coorg to Promote Brand Development (19/4/2010)

Adds Experience and Support Skills to KEF Business Units around the World

With immediate effect, Johan Coorg is to handle KEF’s national and international Brand Development activities, with the committed aim of strengthening the KEF brand name and product awareness across the globe.

Johan will help support KEF international business units with professional product launches, dealer support, training and events.  His acknowledged knowledge of – and passion for – the KEF brand, combined with his notable industry stature and international relationships, are sure to further the cause of the brand.  

Commenting on his new role for KEF, Johan said “I have been in the industry since 1987 and almost all my experience has involved the promotion of high end hi-fi, working for and with many well-known brands. Music and movies have been - and still remain - a life’s passion. Therefore I am very excited about the opportunity to contribute to KEF’s many international activities.”

Steve Halsall, KEF’s UK Managing Director, added, “We are delighted to be working with Johan in this new capacity. He is one of those guys that, ‘if you cut him open, would bleed little blue KEF logos’ to paraphrase a previous Managing Director’s remark. We’re looking forward to a strong contribution from him during the busy year we have planned.”

KEF will be introducing several exciting and ground-breaking products during 2010 and Johan’s vast experience, drive and brand enthusiasm is expected to play a critical role in their promotion and sales throughout the world.

www.kef.com